EPCA / UNESCO film showing the chemical industry is a provider of solutions matching humanity's current and future factual needs
Idea by Maria De Rycke | added on Sep 27, 2010 10:16AM
Collaboration
The chemical industry, as a necessary supplier of all other industries, is the provider of solutions matching humanity's current and future factual needs (access to food, drinkable water, health, energy and emission friendly housing and transportation, communication & education, women & science)
The role-out of the EPCA / UNESCO communication campaign looks as follows :
a film (3 minutes trailer and 30 seconds spot) will be shown
a/ on giant screen
- January 2011 : in front of the UNESCO building in Paris - screen will be launched at the kick-off event of the IYC 2011 on 27 and 28 January 2011
- October 2011 : screen will move to Berlin where EPCA will celebrate its 45th anniversary and hold its Annual Meeting from 1 to 5 October 2011
- December 2011 : screen to move to Brussels for the 2011 IYC closing ceremony on 5 December 2011 in the Square, Brussels
b/ in social media
c/ in the UNESCO and other networks (EPCA member companies, associations, other stakeholders)
Comments
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Sep 27, 2010 10:26AM
The EPCA / UNESCO campaign will be a great way to celebrate the IYC 2011 because it will show the world how chemistry creates feelings of beauty, comfort, appreciation and value add.
Oct 25, 2010 06:49PM
What is the EPCA???
Dec 14, 2010 04:59PM
EPCA is the European Petrochemical Association. You can follow Maria's activity here.