The Business of Chemistry
More than 500K copies distributedMar 31, 2011
Readers of one of the most influential newspapers in the world receive a special publication devoted entirely to the business of chemistry.
In honor of the International Year of Chemistry, the March 30, 2011, issue of the Washington Post includes an 8-page supplement titled The Business of Chemistry. Distributed with all 583,500 copies of the print version of the newspaper, the magazine-like publication is intended to inspire consumers to recognize the numerous ways chemistry is involved in their daily lives, and the efforts being made by the industry to address global challenges.
The Business of Chemistry was published by Mediaplanet with the support of of the L’Oreal Foundation, The Dow Chemical Company, BASF, Syngenta, IUPAC, and Samsung Solve for Tomorrow. Mediaplanet is an independent publishing company that partners with major newspapers to distribute supplements focused on a given industry in order to promote awareness and inspire activism.
The Business of Chemistry was produced to align with the goals of IYC 2011:
- increase the public appreciation and understanding of chemistry in meeting world needs
- encourage interest of young people in chemistry
- generate enthusiasm for the creative future of chemistry
- celebrate the role of women in chemistry